WE MOVED OUR BLOG TO WWW.DETRAFORM.COM. PLEASE FOLLOW US THERE FOR UPDATES.

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The DETRAFORM blog has moved to it’s new home at http://detraform.com. Please visit us there.

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Lost Steve Jobs Tapes Still Fifty Percent Lost!

Last month Fast Company published “The Lost Steve Jobs Tapes”. When Journalist Brent Schlender discovered some three dozen tapes in his storage shed he brought them to Fast Company where a young staff member was given the grunt work of digitising the tapes for transcription.

However, as a child the CD and MP3 era, the young staffer didn’t know that cassette tapes were two sided. The subsequent article was written and edited based on only half the recordings. Only after publication was the mistake discovered.

Watch for text from the full recordings in Schlender’s upcoming book.

[As told by Fast Company editor Robert Safian in the C2-MTL green room. Pictured above is Robert Safian, Albert, Amber Mac, and Geneviève Borne.]

AT&T push button phone, as seen at Shannon’s apartment in Mile End.

Life is made up of little things.

Starting a business can be a long and lonely road. So I’ll take all the encouragement I can get. This week that came with the discovery that Fast Company magazine called me an expert [sort of]. The April issue features a preview to the Co. Design story I pitched to journalist John Pavlus. Follow the link to discover who the expert is!

bit.ly/FCblackberry

And see Chauhan Studio’s great work at http://chauhanstudio.com

millimetr

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“Stable is that step backwards between successful and failing”
-Pete Campbell

Illustration by Animages: http://animagess.deviantart.com

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A4 Mouse Pad in Charcoal Grey from designer Kitmen Keung, at Detraform HQ.

Kitmen’s been getting loads of great media attention for his simple yet elegant mouse pad (that’s mouse mat for our European readers). I’m excited to announce that I’ll be working with Mike Giles at Furni as Kitmen’s global sales agent. Interested wholesale buyers can register at http://masterofnone.co

Check out the A4 on Co. Design: http://bit.ly/GNeaOi

The “Dreyfuss Special” from design company Uncle Oswald if my Hero, is a MP3 speaker using recycled handsets. The studio’s flagship product is currently in development.

I love the concept and the name and I hope to see it on the shelf soon.

“Jinsop Lee and Justin Kim endured two years in the army without killing anybody. In between all the toilet scrubbing and not killing of anybody, the two of them hatched a grand plan to one day start a design company.”

More at  www.uncleoswald.com

Check out Jinsop’s quality TEDx talk: http://youtu.be/A5iUtSon2Q8

Welcome to the magical world of Telezonia. AT&T produced this video in the mid 1970’s to teach school children how to use the telephone and phone book. I especially appreciate the telephone etiquette instruction.